Animated Spot
Bitso Ad
Crypto is abstract. People aren't.
01 — Overview & Concept Bitso needed to communicate their alpha launch to a Latin American audience unfamiliar with crypto — so we built a bold illustrated world where financial complexity disappears behind saturated color, expressive characters and everyday situations.
I directed at Inland Studio, the motion design studio I co-founded, leading the creative direction, design and motion.
02 — Visual System Primary saturated palette — blue, yellow, red — with textured grain that gives the digital illustration a handmade warmth. A single recurring character anchors the narrative across scenes, creating continuity and familiarity. UI elements and crypto symbols are integrated into the illustrated world rather than treated as separate layers.
03 — Motion Mixed technique. Traditional frame-by-frame character animation combined with After Effects composition and motion design. The frame-by-frame gives the piece organic life — the characters feel like they breathe. The motion layer structures the information and drives the pace.
Client. Bitso · Production Company — Inland Studio · Creative Direction — Gonzalo Nogues · Illustration & Frame-by-frame animation — Fer Lamattina · Motion Graphics & Composition — Juan Marino, Gonzalo Nogues
