Discovery Home & Health
Brand Idents 2023
The & as the bridge where home meets well-being
01 — Overview & Concept A series of idents directed for Discovery Home & Health at Inland Studio. The project explores the convergence of domestic spaces and wellness through a playful lens. Using the "&" as both a narrative and physical connector, the pieces merge home environments with health activities to create vibrant, integrated spaces.
Direction. Gonz Nogz | Company. Inland Studio | Client. Discovery Home & Health
02 — Visual System
Vibrant, playful compositions where domestic objects and wellness elements coexist in the same frame. The "&" acts as architecture — structuring each scene and giving the system its visual identity across all idents.
03 — System main rules
The process began by defining the precise scale and position of the "&" as the core anchor. From that fixed point, I designed the compositions, layering domestic and wellness elements to build out each scene.
04 — Color Palette
The palette was derived directly from the channel’s brand colors, creating specific combinations to identify each pillar. By blending these tones, I developed a visual system where each piece presents a unique color interplay while remaining cohesive with the rest of the set.
05 — Object design & Morphology
The objects were designed using a simple geometric language, colored to maintain visual clarity. Since each scene contains multiple elements, I prioritized minimal detail and clean shapes to avoid clutter and ensure the compositions remain visually balanced and lightweight.
06 — 3D Development
White clay renders showing the modeling and composition process — the structural foundation before color and texture bring each scene to life.
07 — Motion
Each scene was storyboarded and animated to create a continuous flow — objects move with personality, reinforcing the playful energy of the brand across every ident.
Client — Warner Bros Discovery Inc. · Production Company — InlandStudio.tv
Creative Direction — Gonzalo Nogues · Storyboard, concepts, illustration and animatic — Gonzalo Nogues · 3D Modelling — Martin Motta, Gonzalo Nogues · 3D Animation & Render — Martin Motta · Composition — Gonzalo Nogues
Creative Direction — Gonzalo Nogues · Storyboard, concepts, illustration and animatic — Gonzalo Nogues · 3D Modelling — Martin Motta, Gonzalo Nogues · 3D Animation & Render — Martin Motta · Composition — Gonzalo Nogues
