EPL Summer Series
Broadcast Identity System
The Premier League Made for Latin America
Inland Studio — the motion design studio I co-founded — was commissioned to develop a broadcast identity and promo campaign for Paramount+, bringing the Premier League's pre-season to all of Latin America.
I co-directed the project alongside Javier Bernales, building a visual language that feels as much Latin America as it does London.
03 — Creative Concept
Mixed Media as a Bridge
Paper cutouts, torn edges, analog textures, and reduced frame rates — introduced directly into the footage. A deliberate roughness that softens the broadcast's polished surface and makes room for something warmer, more Latin American.
04 — Animation
Type Lives Inside the Footage
Typography was rotoscoped directly into the scenes — occluding players, reacting to movement. Graphics don't sit on top of the footage; they inhabit it.
Transitions were built as energy moments: texture wipes, paper cuts, motion blur — each one reinforcing the mixed-media language while carrying the edit forward.
Transitions were built as energy moments: texture wipes, paper cuts, motion blur — each one reinforcing the mixed-media language while carrying the edit forward.
05 — Team Customization
One System, Six Identities
The graphic package was adapted for each of the six competing clubs — their colors, their identity, their key players. One visual language, six different expressions.
Production Company — Inland Studio · Creative Direction, Design & Motion — Gonzalo Nogues & Javier Bernales
Paramount+ Creative Director — Mariano Borgognone · Operations Supervisor — Santiago Rodriguez Montero · Creative Producer — Bianca Dente · Operations Manager — Carlos Arias · Streaming Art Director — Vinicius Prado · Creative Producer — Amalia Spaghi · Creative Campaign Manager — Damián Furst · Digital Streaming Manager — Micaela Georges
Paramount+ Creative Director — Mariano Borgognone · Operations Supervisor — Santiago Rodriguez Montero · Creative Producer — Bianca Dente · Operations Manager — Carlos Arias · Streaming Art Director — Vinicius Prado · Creative Producer — Amalia Spaghi · Creative Campaign Manager — Damián Furst · Digital Streaming Manager — Micaela Georges
